Rolex: Chasing the Crown of Time

Chasing the Crown of Time is a new masterpiece in The Ultimate Collection — a 24 × 31 cm, 300-page volume presented in a luxurious green velvet slipcase. This exceptional book celebrates the world’s most iconic watch brand, tracing its journey from its pioneering beginnings to its legendary status today. Through striking imagery and thoughtful curation, it showcases the most extraordinary models, timeless designs, and the cultural icons who wore them. From sport and exploration to elegance and innovation, this volume is a tribute to the enduring legacy of Rolex.