{"product_id":"r-ga-by-design","title":"R\/GA By Design","description":"The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces. For nearly half a century, R\/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath \u0026amp; Beyond; winning digital campaigns for Nike, Verizon, and Google; and cocreating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R\/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R\/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R\/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R\/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.","brand":"Rizzoli","offers":[{"title":"Default Title","offer_id":56697260638594,"sku":"RI1703","price":74.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/3179\/3701\/files\/RI1703.jpg?v=1780939364","url":"https:\/\/allthebookswelove.com\/fr-fr\/products\/r-ga-by-design","provider":"Allthebookswelove","version":"1.0","type":"link"}